So simple, so smart. So what are we waiting for?

During a recent staff meeting in Clearwater, the company I work for had a reception on the beach. I could not help but notice the labeling on the cups we were given.

They were like any plastic cup one might use during any outdoor event… except that they weren’t made of plastic. These cups were made of corn starch. And as such, they were 100% bio-degradable.

This was simply more evidence of great behavior by the LEED-certified Sand Pearl Resort, where our meetings were held in Clearwater Beach, Florida. Sure, it's hip to be green... and the hotel stands to enhance its' image by being "environmentally friendly." But if part of that effort includes keeping plastic and other trash out of the water and off of the shoreline... again I ask: "Who cares?"

So smart, so simple. So what is the rest of corporate America waiting for?

© 2008, Mike D. Anderson, Crystal, MN.